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	<title>Ben Morris. &#187; SEO</title>
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		<title>The Times Online doesn&#8217;t need content to make its paywall a success&#8230;</title>
		<link>http://www.ben-morris.com/the-times-online-doesnt-need-content-to-make-its-paywall-work</link>
		<comments>http://www.ben-morris.com/the-times-online-doesnt-need-content-to-make-its-paywall-work#comments</comments>
		<pubDate>Tue, 25 May 2010 10:35:25 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[CMS]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

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		<description><![CDATA[The success or otherwise of the Times Online's imminent paywall shouldn't be judged on the number of subscribers. After all, content isn't the only source of revenue.]]></description>
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		<title>How important are meta tags for SEO and search engine results?</title>
		<link>http://www.ben-morris.com/how-important-are-meta-tags-for-seo-and-search-engine-results</link>
		<comments>http://www.ben-morris.com/how-important-are-meta-tags-for-seo-and-search-engine-results#comments</comments>
		<pubDate>Mon, 15 Jun 2009 20:26:54 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

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		<description><![CDATA[There does appear to be a great deal of confusion as to what meta tags are actually for and they are frequently mis-used.]]></description>
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		<title>How to stop spam comments on blogs and forums</title>
		<link>http://www.ben-morris.com/how-to-stop-spam-comments-on-blogs-and-forums</link>
		<comments>http://www.ben-morris.com/how-to-stop-spam-comments-on-blogs-and-forums#comments</comments>
		<pubDate>Fri, 03 Apr 2009 20:21:04 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[ASP.NET]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://localhost/wordpress/?p=82</guid>
		<description><![CDATA[How can you stop spam from flooding a social media site? It's like an arms race between webmasters and spammers...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Web spam: How Google and other search engines catch spammers</title>
		<link>http://www.ben-morris.com/web-spam-how-google-and-other-search-engines-catch-spammers</link>
		<comments>http://www.ben-morris.com/web-spam-how-google-and-other-search-engines-catch-spammers#comments</comments>
		<pubDate>Thu, 11 Dec 2008 20:15:13 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://localhost/wordpress/?p=73</guid>
		<description><![CDATA[Web spam is content that is designed to trick search engines into directing traffic towards them - how do search engines identify it?]]></description>
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		<title>SEO keyword strategy and copyright infringement</title>
		<link>http://www.ben-morris.com/seo-keyword-strategy-and-copyright-infringement</link>
		<comments>http://www.ben-morris.com/seo-keyword-strategy-and-copyright-infringement#comments</comments>
		<pubDate>Thu, 04 Dec 2008 20:13:52 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

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		<description><![CDATA[A recently-filed case in the UK High Court has implications for SEO strategies and keyword usage.]]></description>
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		<title>Optimising HTML page structure for search engine optimisation</title>
		<link>http://www.ben-morris.com/optimising-html-page-structure-for-search-engine-optimisation</link>
		<comments>http://www.ben-morris.com/optimising-html-page-structure-for-search-engine-optimisation#comments</comments>
		<pubDate>Sun, 12 Oct 2008 20:12:05 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[ASP.NET]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[It's surprising how little web developers know about the basics of on-page SEO. It's pretty simple - there are just a few important factors to bear in mind and most of them are just a case of following best practise for HTML.]]></description>
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		<title>Search engine optimisation: Why I don’t trust search engine results</title>
		<link>http://www.ben-morris.com/search-engine-optimisation-why-i-don%e2%80%99t-trust-search-engine-results</link>
		<comments>http://www.ben-morris.com/search-engine-optimisation-why-i-don%e2%80%99t-trust-search-engine-results#comments</comments>
		<pubDate>Fri, 04 Jul 2008 20:05:22 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

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		<description><![CDATA[The top ten results in any particular search are not necessarily the most relevant and authoritative sites, but merely the most expertly optimised. Are search engines being undermined by the SEO industry?]]></description>
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		<title>Useful and effective SEO keyword research &#8211; approaches and tools</title>
		<link>http://www.ben-morris.com/seo_keyword_research_tools</link>
		<comments>http://www.ben-morris.com/seo_keyword_research_tools#comments</comments>
		<pubDate>Wed, 12 Mar 2008 15:25:20 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ben-morris.com/?p=38</guid>
		<description><![CDATA[It’s important to bear in mind that keyword research is not an exact science. You should use a variety of tools and above all see it as an iterative process.]]></description>
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		<title>Building good quality SEO hyperlinks</title>
		<link>http://www.ben-morris.com/good_quality_seo_hyperlinks</link>
		<comments>http://www.ben-morris.com/good_quality_seo_hyperlinks#comments</comments>
		<pubDate>Tue, 04 Mar 2008 15:15:46 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.ben-morris.com/?p=33</guid>
		<description><![CDATA[Hyperlinks are the basic currency of search engine rankings, so it's important that you code them so search engines can follow them and weight them properly.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to measure the success of Search Engine Optimisation</title>
		<link>http://www.ben-morris.com/measure_seo_success</link>
		<comments>http://www.ben-morris.com/measure_seo_success#comments</comments>
		<pubDate>Sun, 02 Mar 2008 15:13:52 +0000</pubDate>
		<dc:creator>Ben Morris</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.ben-morris.com/?p=31</guid>
		<description><![CDATA[Getting a genuine and realistic sense of return on investment is vital for making the most of your SEO effort. This is more than just how your pages are doing the search engine rankings.]]></description>
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