How important are meta tags for SEO and search engine results?
There does appear to be a great deal of confusion as to what meta tags are actually for and they are frequently mis-used.
Posted on Monday, June 15th, 2009
How to stop spam comments on blogs and forums
How can you stop spam from flooding a social media site? It’s like an arms race between webmasters and spammers…
Posted on Friday, April 3rd, 2009
Web spam: How Google and other search engines catch spammers
Web spam is content that is designed to trick search engines into directing traffic towards them – how do search engines identify it?
Posted on Thursday, December 11th, 2008
SEO keyword strategy and copyright infringement
A recently-filed case in the UK High Court has implications for SEO strategies and keyword usage.
Posted on Thursday, December 4th, 2008
Optimising HTML page structure for search engine optimisation
It’s surprising how little web developers know about the basics of on-page SEO. It’s pretty simple – there are just a few important factors to bear in mind and most of them are just a case of following best practise for HTML.
Posted on Sunday, October 12th, 2008
Search engine optimisation: Why I don’t trust search engine results
The top ten results in any particular search are not necessarily the most relevant and authoritative sites, but merely the most expertly optimised. Are search engines being undermined by the SEO industry?
Posted on Friday, July 4th, 2008
Are paid links now being penalised by Google?
There seem to have been significant fluctuations in the Google rankings recently. I have noticed a trend which appears to be Google’s reaction to certain links and trying to filter out their influence.
Posted on Saturday, March 29th, 2008
Useful and effective SEO keyword research – approaches and tools
It’s important to bear in mind that keyword research is not an exact science. You should use a variety of tools and above all see it as an iterative process.
Posted on Wednesday, March 12th, 2008
Building good quality SEO hyperlinks
Hyperlinks are the basic currency of search engine rankings, so it’s important that you code them so search engines can follow them and weight them properly.
Posted on Tuesday, March 4th, 2008
How to measure the success of Search Engine Optimisation
Getting a genuine and realistic sense of return on investment is vital for making the most of your SEO effort. This is more than just how your pages are doing the search engine rankings.
Posted on Sunday, March 2nd, 2008